Umbro X MTV Graphic Tee

The Umbro x MTV Concept is a product that has been made in Madchester, drawing inspiration from the rich cultural and historical tapestry of the city. This cool short-sleeve rib crew neck features a totem graphic screenprint at the chest, a nod to the intertwining of the textile industry, music, and football that has defined Manchester's identity.

From the 19th century textile industry to the music and football scenes of the late 1980s, Manchester has been a driving force, and these three strands have inevitably woven together. In 1988, the convergence of Acid House saw the emergence of Madchester, with a new sound and a distinctive style of dress – the Baggy.

Young people came together at clubs and gigs, with ravers, indie kids, and football fans all rubbing shoulders. The loose, liquid movement of the dancers was facilitated by the comfortable, oversized Baggy clothing. The Madchester/Baggy look conveyed a confident Northern identity, with roots in the earlier working-class street-styles that were distinct to the North West football crowds but part of the broader Casual subculture.

Matchday looks began to be as common at Stone Roses shows as they were in football stadiums, as sportswear started to interact with the Baggy styles of music fans. Gigs, like football matches, became spaces for working-class youngsters to express themselves through their clothing choices.

The Umbro x MTV Concept captures this rich cultural heritage, blending the textile industry's legacy with the iconic Madchester sound and the collective spirit of the football terraces. The 100% cotton fabric and pull-on closure provide the comfort and ease of movement that was integral to the Baggy aesthetic, while the screenprinted totem graphic at the chest pays homage to the visual language that defined the era.

This product is an imported item, but its design and inspiration are firmly rooted in the essence of Madchester. It represents a confluence of Manchester's past and present, a celebration of the city's enduring influence on fashion, music, and popular culture. Whether worn to a gig, a football match, or simply as a statement of Northern pride, the Umbro x MTV Concept embodies the confident and creative spirit that has made Madchester a cultural touchstone.

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